Personalization
Contents
Brief statement of principle
sense similar to Clark & Mayer, 2003
Presenting language (text or speech) to the student using first- and second-person pronouns, as well as polite and informal language.
sense similar to Cordova & Lepper, 1996
Tailoring instructional content to match the learner's personal interests or preferences.
Description of principle
Operational definition
Examples
Experimental support
Laboratory experiment support
In vivo experiment support
Theoretical rationale
Conditions of application
Caveats, limitations, open issues, or dissenting views
Variations (descendants)
Generalizations (ascendants)
References
Cordova, D. I. & Lepper, M. R. (1996). Intrinsic Motivation and the Process of Learning: Beneficial Effects of Contextualization, Personalization, and Choice. Journal of Educational Psychology. Vol. 88,l No. 4, 715-730.
Clark, R. C. and Mayer, R. E. (2003). e-Learning and the Science of Instruction. Jossey-Bass/Pfeiffer.
